CBS Board Weighs Future for M&A

CBS Board Weighs Future for M&A

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the potential recombination of Viacom and CBS, with Viacom's CEO stating that a merger is not necessary for growth. However, the need for scale in the media industry is acknowledged, as seen in Rupert Murdoch's sale to Disney. CBS is exploring strategic options, including a merger with Viacom, to achieve scale. Shari Redstone, the controlling shareholder, envisions this merger as a first step towards further deals, potentially involving companies like Discovery. The video also touches on the ongoing search for a CBS CEO and the broader context of media industry consolidation.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Shari Redstone's view on the potential deal between CBS and Viacom?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What kind of content does David Zaslav believe they have that is differentiated?

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