Can Garment Factories Pay a Living Wage & Still Compete in the Global Economy?

The video discusses the University of Notre Dame's partnership with Knights Apparel, focusing on the Alta Gracia factory in the Dominican Republic. Alta Gracia pays its workers a living wage, significantly higher than the local minimum wage, and provides a supportive work environment. Despite global competition and challenges, Knights Apparel aims to sustain Alta Gracia by appealing to ethically conscious consumers. The video explores consumer attitudes towards fair trade and the potential for Alta Gracia to succeed in the competitive garment industry.

What is the unique feature of the Alta Gracia factory in the Dominican Republic?

• It produces luxury garments.

• It pays workers a living wage.

• It is the largest factory in the country.

• It only employs students.

How does the wage at Alta Gracia compare to the legal minimum wage in the Dominican Republic?

• It is half the minimum wage.

• It is the same as the minimum wage.

• It is twice the minimum wage.

• It is three times the minimum wage.

What personal experience influenced Joe Bozich's commitment to ethical production?

• His travels to Bangladesh.

• His diagnosis with multiple sclerosis.

• His experience as a garment worker.

• His background in law.

What challenge does Alta Gracia face in building its brand?

• High production costs.

• Poor product quality.

• Lack of celebrity endorsements.

• Limited market reach.

What is a key factor that influences consumer behavior towards ethically produced goods?

• The location of the factory.

• The price of the product.

• The color of the product.

• The ethical conditions of production.

What strategy does Alta Gracia use to compete in the market?

• Focusing only on online sales.

• Keeping prices competitive.

• Relying on charity from consumers.

• Raising prices significantly.

What recent development could help Alta Gracia reach a broader market?

• Opening a new factory in Bangladesh.

• Licensing agreement with the National Hockey League.

• Partnership with a luxury brand.

• Launching a new line of children's clothing.