Ferrari Said to Plan a Four-Seat Utility Vehicle

The video discusses Ferrari's strategic plans under Sergio Moscona, aiming to reach €1 billion in profits and enter a new era without losing exclusivity. Ferrari plans to expand its market by targeting new wealthy customers, especially in China, with a Ferrari utility vehicle (FUV) that maintains the brand's DNA. The company is cautious of brand dilution and is innovating to avoid making a traditional SUV. Future plans include a five-year strategy to double profits, increase production beyond 10,000 cars annually, and introduce more hybrid vehicles to attract customers interested in electric cars like Tesla.

What is the primary goal of Sergio Moscona's strategy at Ferrari?

• To launch a new sports car model

• To achieve €1 billion in profits

• To enter the electric vehicle market

• To reduce production costs

What is Ferrari's approach to expanding its customer base without losing its exclusivity?

• By collaborating with other car brands

• By manufacturing more sports cars

• By introducing a Ferrari utility vehicle

• By offering discounts on existing models

What is the main risk associated with Ferrari's plan to introduce a new vehicle type?

• Facing legal challenges

• Diluting the brand's exclusive image

• Increasing production costs

• Losing existing customers

What is one of the key components of Ferrari's five-year plan?

• To eliminate hybrid vehicles from their lineup

• To double the company's profits

• To focus solely on sports cars

• To reduce the number of cars produced annually

How does Ferrari plan to attract customers interested in electric vehicles?

• By reducing the price of their cars

• By partnering with electric car manufacturers

• By introducing more hybrid vehicles

• By offering fully electric cars