HTC Said to Explore Strategic Options

HTC Said to Explore Strategic Options

Assessment

Interactive Video

Business, Other

University

Hard

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The video discusses HTC's decline in the smartphone market due to competition from Apple, Samsung, and new Chinese players. It highlights HTC's role in manufacturing Google Pixel phones and its significant patent portfolio. The company is exploring various business strategies, including licensing its technology and potentially selling or spinning off its diverse business units, such as VR and software. The challenges of selling the company as a whole due to its diverse units are also discussed.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of HTC's major contributions to the smartphone industry?

Introducing the first iPhone

Developing the first Android phone

Creating the first foldable phone

Launching the first 5G network

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company does HTC partner with to manufacture Pixel phones?

Apple

Samsung

Microsoft

Google

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy might HTC consider to leverage its patent portfolio?

Developing new smartphones

Licensing its technology

Acquiring smaller companies

Expanding into the automotive industry

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does HTC face in selling its business?

Declining brand value in Asia

High competition from new players

Diverse business units that need separate buyers

Lack of interested buyers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which industry did HTC explore but not fully commit to?

Smartwatch industry

Automotive industry

Home appliances

Gaming consoles