Facebook's Plan to Become a Video Hub

Facebook's Plan to Become a Video Hub

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses Facebook's strategic investments in video content, highlighting their willingness to spend significantly to engage users. It examines the pressure this puts on competitors like YouTube and Facebook's ongoing efforts to refine its video strategy. The discussion also covers Facebook's bids for sports content, comparing its approach to Amazon's, and emphasizes the importance of not rushing to monetize new platforms like WhatsApp.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the primary reasons Facebook is investing heavily in video content?

To increase their advertising revenue

To engage users and address music-related issues

To reduce operational costs

To compete with Netflix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook's video strategy potentially impact YouTube?

It puts pressure on YouTube to change its behavior

It forces YouTube to lower its prices

It has no impact on YouTube

It makes YouTube more popular

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Facebook's bid for the Indian Premier League cricket games?

They won the bid

They withdrew their bid

They lost the bid

They partnered with Amazon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Amazon have an advantage over Facebook in bidding for sports content?

Amazon has better technology

Amazon can operate with a zero percent margin

Amazon has exclusive rights to all sports events

Amazon has more sports experience

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should Facebook be cautious about when it comes to monetizing new platforms?

Ignoring user feedback

Focusing only on video content

Monetizing too quickly without perfecting user experience

Not investing enough in advertising