Goldman's Bellini Says Facebook's Slowing User Growth Is Not Surprising

Goldman's Bellini Says Facebook's Slowing User Growth Is Not Surprising

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the challenges and strategies of major digital platforms like Facebook, Google, and YouTube in maintaining brand safety and user engagement. It highlights the concerns of advertisers regarding extremism and hate content, the impact on revenue, and the importance of algorithmic changes. The discussion also covers the political and lobbying efforts of these companies, the potential rise of Amazon in digital advertising, and Facebook's initiatives like Facebook Watch to enhance user engagement.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do advertisers perceive the effectiveness of targeting on Facebook compared to other platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential competition between Amazon and Facebook in the digital advertising space.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies could Facebook implement to improve user engagement on its platform?

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