Snap Revenue Surges on Ad Revenue, User Growth

The transcript discusses Snapchat's recent positive quarter, driven by user engagement and advertiser interest. However, questions remain about the sustainability of this growth amidst competition from Facebook and Google. Snapchat is positioned as a cheaper alternative for advertisers, but faces challenges in innovation and product performance. A comparison of ad revenue highlights the gap between Snapchat and Instagram, despite similar growth rates.

What is the advertising revenue forecast for Instagram compared to Snapchat?

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In what ways has Snapchat been innovative, and how have these innovations performed?

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