Pachter Says WSJ's Conclusion on Facebook Is 'Completely Misguided'

Pachter Says WSJ's Conclusion on Facebook Is 'Completely Misguided'

Assessment

Interactive Video

Business

University

Hard

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The video discusses the market opening with a focus on Facebook's performance. It highlights Facebook's strategy of prioritizing quality over quantity in both user engagement and advertising. Despite a slight decline in engagement, revenue and ad rates have increased, indicating higher quality interactions. The discussion also covers the effectiveness of targeted advertising and potential challenges if advertiser demand decreases.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way does the speaker suggest Facebook is focusing on quality over quantity?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential risks does the speaker identify regarding advertiser demand for Facebook's ads?

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OFF