Why Facebook's Mobile Ad Dominance Is Just Beginning

Why Facebook's Mobile Ad Dominance Is Just Beginning

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's significant growth in advertising revenue, driven by increased ad load and mobile platform migration. It highlights Facebook's potential to compete with Google in search by leveraging its vast social network. The discussion also covers Instagram's growth as a viable advertising platform, especially among younger users, and the strategic opportunities for Facebook's other platforms like WhatsApp and Messenger.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have contributed to Facebook's extraordinary growth in advertising revenue?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential challenges does Facebook face regarding its advertising revenue in the future?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Facebook's user base and ad load impact its revenue generation?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might Facebook compete with Google in the search business?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Instagram play in Facebook's overall advertising strategy?

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