Facebook's Record Revenue: What's Driving the Growth?

Facebook's Record Revenue: What's Driving the Growth?

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impressive stock performance and growth potential of a company, highlighting its 50% revenue growth and the monetization of platforms like WhatsApp and Instagram. It explores the demographic appeal of these platforms and the company's mobile strategy, which has become a significant revenue source. The discussion also touches on the potential for cannibalization among platforms and the importance of breaking out data for investors.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Facebook's stock increase as discussed in the first section?

A new product launch

Extraordinary top line growth

Decrease in competition

Acquisition of a new company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial focus for WhatsApp after its acquisition by Facebook?

Integration with Instagram

Advertising

Subscriber growth and experience

Monetization

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook's growth rate compare to Google's according to the second section?

Facebook's growth rate is the same

Facebook's growth rate is higher

Facebook's growth rate is lower

Google's growth rate is not mentioned

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern is raised about Instagram, Messenger, and WhatsApp in the third section?

High advertising costs

Technical integration issues

Lack of user growth

Potential platform cannibalization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's advertising revenue comes from mobile, as mentioned in the third section?

70%

84%

90%

95%