Twitter Lacks Facebooks Mainstream Status: Sweeney

Twitter Lacks Facebooks Mainstream Status: Sweeney

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the financial performance and user growth challenges of Twitter, highlighting its revenue growth but stagnating user base. It contrasts Twitter's niche appeal with Facebook's mass adoption and successful monetization strategies. The conversation also explores how social media platforms, including YouTube, are innovating revenue models while balancing user experience.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the primary metrics for future growth mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Twitter face in terms of user growth?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter's user growth compare to Facebook's according to the discussion?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What new revenue enhancement opportunities are discussed for Facebook?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are mentioned for integrating advertising without alienating users?

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