Twitter at Crossroads: Will It Be Sold?

The video discusses the value of Twitter compared to Facebook, highlighting Twitter's challenges such as leaking engagement and talent. It suggests shifting focus from user growth to engagement to capitalize on Twitter's strengths. The need for transparency and effective monetization strategies is emphasized, along with potential mergers and acquisitions. The decline of Periscope is also analyzed, noting its lack of impact and competition from Facebook Live.

What is one of the main issues Twitter is currently facing?

• Increasing user growth

• Declining engagement

• Excessive advertising

• Overstaffing

Why is it suggested that Twitter should focus on engagement rather than user growth?

• To reduce operational costs

• To become a niche platform with influential users

• To compete directly with Facebook

• To increase the number of monthly active users

How does Twitter's monetization of mobile users compare to Facebook's?

• Twitter monetizes better

• Facebook monetizes better

• They are about the same

• Neither monetizes effectively

What is a potential outcome if Twitter does not shift its focus to engagement?

• Improved shareholder confidence

• Higher advertising revenue

• Potential mergers or acquisitions

• Increased user growth

What challenge is Periscope currently facing?

• Lack of user interest

• Excessive advertising

• Strong competition from Facebook Live

• High operational costs