Sheryl Sandberg: Video Drove News Feed Engagement

The transcript discusses Facebook's strategies for increasing engagement and revenue through Facebook Live, new video formats, and Instagram. It highlights the potential for monetization in Messenger and WhatsApp, and Facebook's content strategy compared to competitors like Twitter. Despite rising competition, Facebook maintains a strong market position with consistent growth and potential revenue opportunities across its platforms.

What is the primary benefit of Facebook Live according to the transcript?

• It reduces time spent on the platform.

• It is the only video format on Facebook.

• It increases overall engagement on Facebook.

• It directly generates advertising revenue.

How much revenue did Instagram contribute in the mentioned quarter?

• $650 million

• $550 million

• $450 million

• $750 million

What is Facebook's current focus for WhatsApp and Messenger?

• Enhancing consumer experience

• Increasing ad placements

• Developing new apps

• Reducing message volume

What type of content is Facebook more interested in according to the transcript?

• Short-form content

• Live sports streaming

• Documentaries

• Long-form content

How does Facebook view its competition with Snapchat and Pokémon Go?

• As a major threat

• As an opportunity for collaboration

• As a minor concern

• As irrelevant