Snap's IPO, Facebook Earnings, Twitter's Growth

Snap's IPO, Facebook Earnings, Twitter's Growth

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the revenue and growth potential of Snapchat, highlighting its impact on young people's communication. It compares Snapchat's growth to Facebook's past trajectory and explores Facebook's competitive strategies, including its multi-platform approach with Instagram, WhatsApp, and Messenger. The challenges of fake news and its impact on Facebook's advertising are examined, along with Twitter's current struggles and potential for a sale.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Snapchat faces in expanding its user base?

Reducing the cost of advertising

Attracting older demographics like moms and grandmas

Developing a new messaging platform

Competing with Twitter for ad revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform is Facebook planning to monetize that was initially not intended for advertising?

Instagram

Twitter

LinkedIn

WhatsApp

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential issue for Facebook's main platform that the company is trying to hedge against?

Decline in mobile usage

Ad load saturation

User privacy concerns

Competition from Snapchat

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Twitter is employing to prepare for a potential sale?

Expanding into new markets

Launching a new video platform

Focusing on core assets

Increasing ad prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge Twitter is currently facing?

Increasing user engagement

Competition from LinkedIn

Declining usage and ad revenue

Over-reliance on video content