Facebook Goes All in on Live Video

Facebook Goes All in on Live Video

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the involvement of major companies like DreamWorks, Verizon, and Hearst in live video, highlighting Facebook's strategy of paying media companies for live content. It explores the shift in media consumption towards short-form video, particularly on platforms like Facebook. The discussion compares Facebook's and Twitter's approaches to live video, noting Facebook's large-scale experiments and Twitter's acquisition of NFL streaming rights. The future of online video is predicted to favor platforms like Facebook, with a decline in long-form content consumption.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker believe Facebook has changed the landscape of video distribution?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest about the future of long-form content in relation to audience attention spans?

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