What are the primary sources of revenue for Snapchat?
Snapchat Isn't Just for the Youngs Anymore
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Snapchat, initially perceived as a teen app, is gaining attention with its planned 2017 IPO valued at $25 billion. Known for its disappearing snaps, it boasts 235 million monthly users, with a strong presence among 18-24-year-olds. The app generates revenue through video ads and branded filters, appealing to advertisers targeting millennials. Despite its high valuation, Snapchat's future depends on sustained user engagement.
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What is the significance of Snapchat's valuation compared to Facebook's at the time of its IPO?
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