BRO 02 - Week 3 new business

What is a "target market demographic"?

What are the two key factors in choosing a demographic in marketing?

It is easier to market a product when it is designed for ________.

• everyone

• a specific group of people

What is the problem with marketing your product to everyone?

What is the advantage of marketing to one specific group?

What are psychographics?

How can you find out the number of people interested in your product/service?

How can YouTube help you discover the number of potential customers for your business?

Are you enjoying the video lesson?

• Yes

• No

What would you do if you were looking for a product or service similar to yours?