Why Gap Is Shifting Its Focus to Old Navy

The video discusses market trends in the retail industry, focusing on the growth areas of athletic apparel and value-driven brands. Old Navy is highlighted as a key player in the company's profits, despite facing challenges like leadership changes and sales dips. The concept of cannibalization is explored, with Old Navy potentially drawing customers from other brands. The video also covers Athleta's focus on women's apparel, competing with brands like Lululemon.

Which areas are being targeted for growth in the retail industry?

• Home appliances and furniture

• Luxury goods and electronics

• Beauty products and accessories

• Athletic apparel and value products

What percentage of profits is attributed to Old Navy?

• 50%

• 60%

• 75%

• 80%

What challenge did Old Navy face recently?

• Lack of online presence

• Increase in production costs

• Departure of brand president

• Decline in product quality

What is the strategic focus of Athleta?

• Women's and girls' activewear

• Home decor

• Children's toys

• Men's formal wear

What is the main target customer for Athleta?

• Women wanting comfortable and workout clothing

• Elderly looking for casual wear

• Men seeking business attire

• Teenagers looking for trendy clothes