Advertisers Fear Brexit Could Undermine Success

The UK advertising industry is a global leader, but Brexit has introduced challenges, particularly in retaining and attracting international talent. The industry is campaigning for government support to maintain access to foreign workers. Despite these challenges, advertising remains economically significant, generating substantial revenue and employing many outside London. The sector is diverse, with a significant exchange of talent between the UK and abroad. The uncertainty of Brexit raises concerns about the industry's future, but efforts continue to recruit and retain talent.

What is the UK advertising industry campaigning for in light of Brexit?

• More local recruitment

• Reduction in taxes

• Access to foreign talent

• Increased government funding

Which city is mentioned as trying to attract UK advertising talent using tax incentives?

• Dublin

• Amsterdam

• Berlin

• Paris

How does the advertising industry contribute to the UK's economy?

• By focusing solely on London

• By generating £120 billion in revenue annually

• By employing only local talent

• By reducing national GDP

What is a significant concern for the advertising industry due to Brexit?

• Lack of local talent

• Decreased demand for advertising

• Increased competition from the US

• Uncertainty about future operations

What is the nature of the UK advertising industry in terms of talent movement?

• It relies solely on local talent

• It both imports and exports talent

• It only exports talent

• It only imports talent