Apple Shares Rise Despite iPhone X Shipment Issues

Apple Shares Rise Despite iPhone X Shipment Issues

Assessment

Interactive Video

Business

University

Hard

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The video discusses Apple's challenges in securing OLED displays and 3D sensors for the iPhone, primarily due to Samsung's monopoly on OLED production. Despite these supply chain issues, Apple shares have risen, as investors focus on the long-term potential of the iPhone super cycle rather than short-term sales. The video also covers Apple's strategies to maintain revenue growth, such as encouraging pre-orders and the iPhone upgrade program, which locks customers into buying the new iPhone.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges Apple faced in sourcing parts for the new iPhone?

Limited consumer interest

High production costs

Excessive competition from other brands

Lack of OLED display suppliers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are Apple investors not overly concerned about short-term iPhone sales?

They expect a new model soon

They are focusing on other Apple products

They are waiting for a price drop

They believe in the long-term success of the iPhone 10

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the 'Super cycle' in the context of the iPhone 10?

A manufacturing process

A new marketing strategy

A software update

A long-term sales cycle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Apple's iPhone upgrade program aim to boost sales?

By offering discounts on older models

By locking customers into a monthly payment plan

By providing free accessories

By extending warranty periods

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential advantage does Apple have over competitors like Samsung due to its sales strategy?

Higher brand loyalty

Faster product releases

Lower production costs

Better customer service