El plan de Twitter para dar más transparencia a la publicidad

El plan de Twitter para dar más transparencia a la publicidad

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's significant policy change to enhance ad transparency, including the setup of a transparency center where users can view ad details. This move is a response to past criticisms and is compared to Facebook's approach, which involves hiring more staff. Twitter's changes aim to be implemented before their congressional testimony on November 1st.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Senator Mark Warner's initial reaction to Twitter's presentation to Congress?

He was impressed with their preparedness.

He found it deeply disappointing.

He thought it was a great step forward.

He had no comments.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What will Twitter's transparency center allow users to do?

Create their own ads for free.

Delete ads they dislike.

Edit ads on Twitter.

See every ad on Twitter and its details.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How will political campaign ads be distinguished on Twitter?

By being hidden from non-followers.

By being free of charge.

By being placed at the top of the feed.

By having a different background or coloring.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's approach to handling ad transparency compared to Twitter?

Facebook is hiring thousands of people to vet ads.

Facebook is reducing its workforce.

Facebook is outsourcing ad vetting.

Facebook is not making any changes.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is Twitter expected to demonstrate progress on their policy changes to Congress?

By the next election.

By November 1st.

By the end of the year.

By the end of the month.