Tencent Gets Social With a Stake in Struggling Snap

Tencent Gets Social With a Stake in Struggling Snap

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Tencent's strategic investments in gaming companies like Supercell, Activision, and Epic Games. It then shifts focus to Snapchat's growth challenges, particularly in advertising revenue compared to Facebook and Instagram. The conversation highlights the competition between Instagram Stories and Snapchat, noting demographic differences and the impact on advertising strategies.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is known as the best mobile game maker that Tencent invested in?

Epic Games

Glu Mobile

Activision

Supercell

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a more important metric for new investors considering an investment in Snapchat?

Market share

Total revenue

Sequential growth

Year-over-year growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might advertisers prefer Instagram Stories over Snapchat?

Snapchat has more active users

Instagram Stories has a younger demographic

Snapchat offers better advertising rates

Instagram Stories reaches a wealthier, older demographic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason Instagram Stories was created according to the transcript?

To increase Facebook's market share

To compete with TikTok

To prevent older users from switching to Snapchat

To attract teenage users

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential long-term outlook for Snapchat's user base according to the transcript?

Snapchat will focus on older demographics

Snapchat will lose all its users to Instagram

Snapchat will continue to grow among younger users

Snapchat will become the leading social media platform