Jeffrey Immelt on Running GE After the Sept. 11 Attacks

The transcript covers a career journey at GE, starting in sales and marketing, leading to a CEO role. It highlights the challenges faced during 9/11, including aviation and insurance issues, and the anthrax scare at NBC. The narrative emphasizes stress management and decision-making in crisis situations.

What was the primary reason the speaker chose to join GE?

• A family connection to the company

• The opportunity to learn and train

• A recommendation from a friend

• A high starting salary

What was the speaker's initial role at GE?

• Insurance analyst

• Television producer at NBC

• Field sales and marketing in the plastics business

• CEO

What major event occurred shortly after the speaker became CEO of GE?

• The financial crisis of 2008

• The 9/11 terrorist attacks

• The dot-com bubble burst

• The launch of a new GE product line

Which GE business was the largest in 2001?

• Insurance

• Plastics

• Healthcare

• Aviation

What additional crisis did GE face shortly after 9/11?

• A hostile takeover attempt

• An anthrax scare at NBC

• A natural disaster affecting operations

• A major product recall