Alibaba's Evans on Strategy and Future of Retail

Alibaba's Evans on Strategy and Future of Retail

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Alibaba's strategy of using convenience stores in China as storage and delivery centers to boost retail efficiency through technology. It highlights the integration of online and offline retail, emphasizing the impact on consumer experience and business growth. The video also provides an update on Alibaba's commitment to creating jobs in the US, showcasing the involvement of SMEs and farmers in selling products to Chinese consumers.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has technology impacted small convenience stores in China?

By expanding their consumer base

By limiting their market access

By decreasing their efficiency

By reducing their product range

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus of the new retail strategy discussed in the video?

Eliminating online sales

Reducing the number of convenience stores

Increasing offline store sizes

Integrating technology to boost efficiency

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of Singles Day in the context of retail integration?

It showcases new retail initiatives

It is a day to close all stores

It marks the end of online shopping

It is a holiday for retail workers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Alibaba's promise to the US as mentioned in the video?

To close all US stores

To merge with Amazon

To create 1,000,000 jobs

To reduce online sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are SMBs contributing to Alibaba's growth?

By joining the platform globally

By decreasing their online presence

By focusing only on local markets

By reducing their product offerings