How Alibaba Plans to Take on Wal-Mart in China

How Alibaba Plans to Take on Wal-Mart in China

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

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FREE Resource

The video discusses Alibaba's strategic expansion into offline retail in China, highlighting its acquisition of hypermarkets and its efforts to integrate e-commerce data with physical stores. It contrasts Alibaba's approach with US retailers like Walmart and Amazon, emphasizing the unique challenges and opportunities in the Chinese market. The video also explores Alibaba's experimental retail models, such as cashless supermarkets, and speculates on the future of retail, focusing on the balance between online and offline experiences.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of Alibaba's main goals in expanding into offline retail?

To focus solely on electronic stores

To reduce their online presence

To access consumers in smaller cities

To compete with Amazon in the US

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Alibaba plan to enhance the consumer experience in their offline stores?

By reducing the number of products

By using data from e-commerce

By increasing prices

By limiting store locations to big cities

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between retail strategies in China and the US?

Certain strategies work in China but not in the US

US retailers are not experimenting

US retailers have no interest in offline stores

China focuses more on online retail

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique feature of Alibaba's Hema supermarkets?

They only accept cash payments

They are entirely cashless

They do not use any technology

They are located only in rural areas

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Alibaba face with offline stores in China?

Poor fulfillment systems

High consumer satisfaction

Limited product range

Excellent inventory management