Alibaba's Evans on Strategy and Future of Retail

Alibaba's Evans on Strategy and Future of Retail

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Alibaba's strategy of using convenience stores in China as storage and delivery centers to boost retail efficiency through technology. It highlights the integration of online and offline retail, emphasizing the impact on consumer experience and business growth. The video also provides an update on Alibaba's commitment to creating jobs in the US, showcasing the involvement of SMEs and farmers in selling products to Chinese consumers.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the new retail initiatives being rolled out during 1111?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do SMBs play in the growth of Alibaba's business as mentioned in the text?

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