East vs. West: Tech Trends to Watch
Interactive Video
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Business, Information Technology (IT), Architecture
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University
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Hard
Wayground Content
FREE Resource
The video explores two major trends: the evolution of online to offline interactions, termed as Online to Offline 2.0, and the shift from mobile-first to mobile-only experiences. It highlights how technology, such as sensors, cameras, and machine learning, is transforming retail and other physical spaces, creating a seamless digital society. The video also discusses the implications of these changes for product design and consumer experiences, particularly in China, where mobile technology is deeply integrated into daily life.
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