What is the expected unit growth for Apple in the next 12 months according to the UBS Evidence Lab survey?
UBS Analyst Says 2018 Won't Be Supercycle Year for Apple

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5%
15%
10%
20%
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why has Apple struggled in the Chinese market in recent years?
Lack of innovation in their products
Strong competition from local handset makers
Poor marketing strategies
High pricing of their devices
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Apple's strategy to maintain revenue growth despite a mature iPhone market?
Launching more iPhone models each year
Increasing the average selling price and focusing on services
Expanding into new geographical markets
Reducing the price of iPhones
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the expected impact of the iPhone 10 on Apple's average selling price?
It will fluctuate unpredictably
It will decrease significantly
It will remain the same
It will increase due to the $1000+ price point
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What percentage of Apple's profit is now attributed to services?
40%
30%
20%
10%
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