Why Amazon Might Have Its Eyes on Target

Why Amazon Might Have Its Eyes on Target

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Amazon's strategic challenges in competing with Walmart due to its limited physical store presence. While Amazon has acquired Whole Foods and partnered with Kohl's to enhance its physical footprint, it still lags behind Walmart's extensive network of stores. The discussion highlights the importance of a uniform brick-and-mortar presence for Amazon to provide convenience and instant gratification to customers, similar to Walmart's model.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is identified as Amazon's main weakness in its competition with Walmart?

Lack of a strong online presence

Insufficient physical store presence

Limited product variety

Higher prices compared to Walmart

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon attempt to address its lack of physical stores?

By reducing online prices

By partnering with retailers like Kohl's

By opening new Amazon-branded stores

By increasing advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is January a significant month for Amazon in terms of returns?

Walmart closes some stores

Amazon offers special discounts

It's the start of the fiscal year

It's a peak time for returning holiday gifts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the US population lives within a short distance of a Walmart store?

100%

50%

70%

90%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Amazon need a uniform brick-and-mortar presence?

To increase its product range

To compete with online-only retailers

To provide easy access and convenience to customers

To reduce shipping costs