Why Amazon Might Have Its Eyes on Target

Why Amazon Might Have Its Eyes on Target

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Amazon's strategic challenges in competing with Walmart due to its limited physical store presence. While Amazon has acquired Whole Foods and partnered with Kohl's to enhance its physical footprint, it still lags behind Walmart's extensive network of stores. The discussion highlights the importance of a uniform brick-and-mortar presence for Amazon to provide convenience and instant gratification to customers, similar to Walmart's model.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does Amazon need to have a significant number of brick-and-mortar stores?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Walmart's store presence in relation to Amazon's strategy?

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