VOICED : Malian entrepreneur launches innovative juice brand

The video discusses Marlion's business, focusing on its use of natural resources and unique ingredients. Aissata Diakite founded Zabbaan in 2016, employing 65 people and producing 1,000 bottles daily. The company aims for organic certification to expand internationally. Feedback from focus groups led to product modifications. The business was launched after securing investment at a Mali trade event, emphasizing local production and job creation. Diakite, a diaspora returnee, has won numerous innovation awards and is working on exporting natural flavors.

What makes the range of products from Zabbaan stand out?

• They use wild and traditional ingredients.

• They are produced using modern technology.

• They are made from synthetic materials.

• They are imported from other countries.

What was Aissata Diakite's educational background before launching Zabbaan?

• She studied finance in the UK.

• She studied marketing in the USA.

• She studied engineering in Germany.

• She studied agribusiness in France.

What is the next step for Zabbaan to expand its market?

• Opening new stores in Mali.

• Obtaining organic certification.

• Launching a new advertising campaign.

• Hiring more employees.

How did Zabbaan initially seek investment?

• By partnering with a multinational company.

• Through a government grant.

• By attending a Mali trade event.

• Through a crowdfunding campaign.

What is Aissata Diakite's new project focused on?

• Extracting and exporting natural flavors.

• Developing new cosmetic products.

• Building a new factory.

• Creating a new marketing strategy.