Mercedes-Benz Stadium Food Prices a Hit With Falcons Fans

Mercedes-Benz Stadium Food Prices a Hit With Falcons Fans

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a stadium's strategy to reduce food and beverage prices by 50%, leading to increased fan spending and improved experiences. Despite initial skepticism, the pricing model is sustainable, with plans to maintain it for future events like the Super Bowl. The stadium addresses rising costs through efficiency and maintains high service quality. The NFL adapts to changing media consumption patterns and controversies, focusing on enhancing fan experiences.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in fan spending despite a 50% drop in pricing?

16%

50%

25%

10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much more are fans spending at the merchandise counter due to the improved entry experience?

50% more

70% more

88% more

100% more

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial reaction from peers regarding the new pricing strategy?

Outrage

Indifference

Skepticism

Immediate support

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the stadium's approach to handling rising input costs?

Cut services

Reduce staff

Increase prices

Improve efficiency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a significant factor in the decline of NFL TV ratings?

Player injuries

Weather conditions

Cord cutting

Election coverage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the NFL responding to the changing media landscape?

Reducing game times

Increasing ticket prices

Ignoring the changes

Listening to fans and players

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the NFL's strategy to maintain its fan base despite declining ratings?

Offer free tickets

Enhance the stadium experience

Broadcast more games

Reduce player salaries