Dan Morgan Says the Apple Story Is Changing

Dan Morgan Says the Apple Story Is Changing

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Apple's evolving business strategy, focusing on increasing iPhone prices to drive revenue growth despite flat or declining unit sales. The average selling price of iPhones has risen significantly, contributing to a 13% revenue increase. The narrative around Apple is shifting from excitement over new product launches to a focus on financial strategies, including repatriating overseas funds, which could boost earnings. This change in strategy reflects a broader trend in Apple's approach to maintaining growth and profitability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new trend in Apple's iPhone sales strategy?

Focusing on new phone releases

Increasing the number of units sold

Decreasing the average sales price

Selling fewer phones at a higher price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Apple's story changed according to the video?

They are launching more phone models

They are focusing on increasing unit volume

They are emphasizing revenue growth through higher prices

They are reducing their phone prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in the average selling price of iPhones year over year?

20%

5%

10%

14%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the financial strategies Apple is using to increase earnings?

Repatriating overseas funds

Expanding into new markets

Reducing production costs

Increasing marketing expenses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could be the potential impact of repatriating $250 billion for Apple?

An increase in unit sales

A decrease in earnings

A reduction in phone prices

An additional $1.13 in earnings per share