Apple's Pricing Strategy Bodes Well for iPhone Sales, Shannon Cross Says

Apple's Pricing Strategy Bodes Well for iPhone Sales, Shannon Cross Says

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Apple's stock performance, focusing on the strength of the iPhone and expectations for average selling price (ASP) growth. It highlights market reactions, including Pierre Ferragu's view that the iPhone 10's success limits future upgrades. The discussion also covers Apple's large installed base and its strategy in international markets, emphasizing the importance of a wide product range to cater to different price points. The transcript concludes with a positive outlook for Apple's fiscal 2019 iPhone sales.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of the average selling price (ASP) increase for Apple's revenue.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the confidence in Apple's pricing moves for the iPhone?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the installed base of Apple products influenced their market strategy?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Apple face in international markets like India and China?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does the competition play in Apple's sales strategy for the iPhone?

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