BT and Sky Pay $6.2 Billion for Premier League Rights

The video discusses the distribution of sports broadcasting rights between BT and Sky in the UK, highlighting the shift from Sky's monopoly to shared rights with BT. It explores the potential entry of digital players like Amazon into the bidding process, which could increase competition and prices. Sky's strategy of paying less per game due to declining ratings is examined, along with the broader trend of multiple bidders in sports rights, as seen with the NFL. The video also considers the implications for companies like Fox and Disney, which have stakes in Sky.

What change occurred in the broadcasting rights for the Premiership in the UK?

• BT and Sky now share the rights.

• Amazon acquired all the rights.

• The rights were not auctioned.

• Sky retained exclusive rights.

Why is Sky paying less per game for broadcasting rights?

• Sky's improved negotiation skills.

• A new government regulation.

• A decline in sports ratings.

• Increased competition from digital players.

What strategy has the NFL used to increase the value of its broadcasting rights?

• Offering exclusive rights to one network.

• Reducing the cost of rights.

• Spreading rights among multiple networks.

• Limiting the number of bidders.

Which digital player has explicitly stated they will not enter the sports broadcasting market?

• Facebook

• Netflix

• Google

• Amazon

How might Sky's reduced costs impact potential acquisitions by companies like Fox and Disney?

• It discourages other companies from bidding.

• It has no impact on acquisition decisions.

• It increases the value of Sky as an asset.

• It makes Sky a less attractive acquisition.