Why Facebook's Digital Consumption Share Is Dropping

The video discusses the decline in social media usage, particularly on Facebook, and analyzes data from Nielsen showing a decrease in user engagement. It explores potential reasons for this trend, such as algorithm changes and user fatigue. The video also examines the financial implications for Facebook, noting that despite declining usage, revenue growth is possible through pricing power and advertising strategies.

What percentage decline in Facebook's usage did the company report?

• 10%

• 5%

• 3%

• 7%

According to Nielsen's data, what was the growth percentage in Facebook users in the U.S.?

• 8%

• 6%

• 4%

• 2%

What is one potential reason for the decline in Facebook's user engagement?

• Algorithm changes

• Improved user interface

• New features

• Increased advertising

What did the Edelman Trust barometer indicate about Facebook?

• Increased trust

• No change in trust

• Stable trust

• Decreased trust

How does Facebook maintain revenue growth despite declining usage?

• Reducing advertising costs

• Increasing user base

• Prioritizing better spending advertisers

• Expanding to new markets