Aston Martin Looking for 'Big Brother' to Push Up Profits

The video discusses Aston Martin's recent achievements in sales and profitability, driven by new car models like the DB11. It outlines the company's strategic plan, which includes stabilization, operational efficiency, and core rebuilding. Future plans involve expanding the portfolio with SUVs and luxury sedans. The video also covers technology trends such as electric and autonomous vehicles, highlighting partnerships with companies like Mercedes. Finally, it addresses the company's strategy for survival and profitability in a competitive market.

What was a key factor in Aston Martin's profitability turnaround?

• Increased advertising

• Reducing workforce

• Expanding into new markets

• Operational efficiencies and new car models

What is the name of Aston Martin's strategic plan?

• The 2nd Century Plan

• The Aston Advantage

• Vision 2020

• Future Forward

Which new vehicle type is Aston Martin planning to introduce as part of their expansion?

• Electric scooter

• Luxury yacht

• SUV

• Motorcycle

What is Aston Martin's stance on car sharing?

• Fully embracing it

• Not appropriate for their brand

• Planning to launch a car-sharing service

• Already implemented in select markets

When is Aston Martin planning to launch their first electric car, the Rapid E?

• 2019

• 2022

• 2020

• 2021

Which company owns a 5% stake in Aston Martin, providing access to advanced technology?

• Ford

• Mercedes-Benz

• Toyota

• BMW

How does Aston Martin plan to remain profitable with a lower production volume?

• By expanding into budget cars

• By cutting production costs

• By increasing car prices

• Through strategic partnerships