CLEAN : S.Africa meat recall: Enterprise CEO denies responsibility

The video addresses a recall of Enterprise Rita Mitchell products due to listeria concerns. It outlines the company's swift response, including halting supplies, setting up a consumer helpline, and engaging with retailers to ensure product removal. The organization emphasizes consumer safety as a priority and details enhanced cleaning protocols. No direct link between the products and any deaths has been established.

What prompted the recall of Enterprise Rita Mitchell products?

• A new marketing strategy

• A change in packaging design

• Concerns about listeria contamination

• A merger with another company

What action did the company take to ensure consumer safety?

• Increased product prices

• Halted supplies to retailers

• Launched a new advertising campaign

• Introduced a loyalty program

How is the company supporting retailers during the recall?

• By providing support to remove products from shelves

• By offering discounts on future orders

• By reducing delivery times

• By expanding their product line

What additional measure is the company undertaking in their facilities?

• Hiring more staff

• Increasing production speed

• Implementing enhanced deep cleaning protocols

• Reducing working hours

What is the company's current stance on the link between their products and reported deaths?

• They have recalled all products indefinitely

• They are unaware of any direct link

• They have denied any contamination

• They have confirmed a direct link