How Amazon Is Building a Bigger and Better Prime Day

The video discusses Amazon's strategy to boost sales during low seasons by leveraging its infrastructure and promoting Prime Day, inspired by Alibaba's Singles Day. It highlights the promotion of Amazon's private label brands and the integration of Whole Foods into Prime Day. The financial impact of Prime Day on Amazon's sales is also examined.

What is one reason Amazon might hold a Prime Day event?

• To reduce their fixed costs

• To compete with Alibaba's Singles Day

• To increase vacation spending

• To decrease infrastructure investment

How does Amazon's Prime Day compare to Alibaba's Singles Day?

• Prime Day is longer

• Prime Day is a branding event

• Prime Day has more sales

• Prime Day is less popular

How does Amazon benefit from promoting its private label brands during Prime Day?

• They have lower production costs

• They offer better quality than third-party items

• They have higher profit margins

• They are more popular than other brands

What is a potential benefit for Whole Foods being part of Prime Day?

• It will increase its brand visibility

• It will reduce food prices

• It will decrease competition

• It will expand its product range

What is the estimated gross retail sales for Amazon during the Prime Day event?

• $3 billion

• $1 billion

• $4 billion

• $2 billion