What to Watch for on Amazon Prime Day

What to Watch for on Amazon Prime Day

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the significant impact of Amazon's Prime Day, highlighting its expected growth in sales and the influence of Prime membership. It explores Amazon's strategic moves into luxury items and advertising, and how competitors like Best Buy and Walmart are responding with their own sales events. The discussion also covers the global reach of Prime Day and future e-commerce predictions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the predicted increase in sales for Amazon Prime Day compared to the previous year?

60%

43%

25%

75%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new market is Amazon exploring during Prime Day?

Automobiles

Luxury items

Real estate

Grocery

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are companies responding to Amazon's advertising strategies?

Decreasing their advertising budgets

Eliminating advertising altogether

Maintaining the same advertising budgets

Increasing their advertising budgets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which retailer preempted Amazon's Prime Day with their own sales event?

Costco

Walmart

Target

Best Buy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do manufacturers face during these sales events?

Lack of consumer interest

Excessive inventory

High advertising costs

Supply chain constraints