Amazon Prime Day Comes Amid Slowdown In Online Sales Growth

Amazon Prime Day Comes Amid Slowdown In Online Sales Growth

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

Created by

Quizizz Content

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The video discusses Amazon's economic challenges, including a 32% stock decline and its first quarterly loss since 2015. It explores how rising inflation affects consumer behavior during Prime Day, potentially reducing impulse purchases. The video also examines Prime Day's impact on retail sales, noting that while it remains popular, growth is slowing. Amazon's strategy focuses on promoting Prime memberships, which are crucial for its growth. Additionally, Amazon emphasizes supporting small businesses, addressing criticism of overshadowing smaller retailers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What economic factor is likely to affect consumer spending during this year's Prime Day?

Stable housing market

Increasing interest rates

Decreasing unemployment rates

Rising inflation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial purpose of Amazon's Prime Day when it started in 2015?

To promote Prime memberships

To clear out old inventory

To launch new products

To compete with Black Friday

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have other retailers responded to Amazon's Prime Day?

By ignoring it

By creating their own sales events

By lowering their prices permanently

By increasing their advertising budgets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of Amazon's main goals for Prime Day besides increasing sales?

To expand into new markets

To showcase the benefits of Prime membership

To improve customer service

To reduce shipping costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Amazon addressed criticism regarding its impact on small businesses?

By limiting the number of small businesses on its platform

By increasing fees for small sellers

By highlighting small businesses during Prime Day

By reducing Prime Day discounts