Facebook Sells 'Psychological Experiment' to Advertisers, Says Streur

Facebook Sells 'Psychological Experiment' to Advertisers, Says Streur

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of privacy and regulation on tech companies, focusing on how these changes affect advertising revenue, particularly for Facebook. It explores the evolution of social investment, highlighting its shift from niche to mainstream. The discussion also covers financial materiality in investment, emphasizing that social investment can achieve similar outcomes to traditional investment strategies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant consequence of increased regulation on big tech companies?

Lower operational costs

Decreased advertising revenue

Increased user engagement

Higher stock prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as having diversified its revenue streams beyond advertising?

Google

Facebook

Twitter

Snapchat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for Facebook's business model?

Dependence on advertising revenue

Lack of user data

High employee turnover

Limited global reach

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was revolutionary about the Calvert Social Investment Fund?

It guaranteed high returns

It avoided investing in certain industries

It focused on high-risk investments

It was the first tech-focused fund

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does social investment compare to non-social investment in terms of returns?

Social investment is less profitable

Both can achieve similar investment outcomes

Non-social investment is less risky

Social investment always yields higher returns