Fujifilm: From Film to Digital

The video explores Fujifilm's journey from a leader in photo film to a pioneer in digital cameras, highlighting its rivalry with Kodak. Despite early digital innovations, Fujifilm faced challenges as the market shifted towards digital and mobile photography. The company initially thrived with products like the Instax Mini but struggled as digital cameras and smartphones revolutionized photography. Under CEO Komori, Fujifilm underwent significant restructuring to adapt and survive in the changing landscape.

What was Fujifilm's significant achievement in the late 1980s?

• They launched the first instant camera.

• They became the largest film producer in the world.

• They released the world's first fully digital camera.

• They invented the first color film.

Why did Fujifilm continue to invest in analog products like the Instax Mini?

• They believed the printed picture would remain popular.

• They had no digital technology available.

• They wanted to compete with Kodak's digital cameras.

• They were unable to produce digital cameras.

What major event in 2003 affected Fujifilm's business?

• The merger with Kodak.

• The launch of a new film camera.

• The rise of digital cameras leading to a drop in film sales.

• The introduction of color film.

Who was appointed CEO of Fujifilm during its financial crisis?

• Steve Jobs

• George Eastman

• Masahiro Tanaka

• Shigetaka Komori

How did mobile phones impact digital photography?

• They had no impact on digital photography.

• They increased the demand for film cameras.

• They made digital photography more expensive.

• They reduced the need for digital cameras.

What was one of the drastic measures Fujifilm took to survive?

• They merged with Kodak.

• They stopped producing digital cameras.

• They cut costs by over 5 billion US dollars.

• They increased film production.

What was the focus of Fujifilm's restructuring efforts?

• Increasing the workforce.

• Reducing production and manufacturing costs.

• Developing new film technologies.

• Expanding film production.