Tesco opens new discount supermarket 'Jack's'

The video discusses Tesco's new brand, Jack's, which aims to address challenges in the UK supermarket sector by offering fewer products at lower prices, leveraging Tesco's buying power. Jack's emphasizes Britishness, linking back to Tesco's founder, Jack Cohen. The video also covers Tesco's market dominance, potential threats from a possible ASDA-Sainsbury's merger, and competition from discount stores Aldi and Lidl, which have grown significantly. It highlights changes in consumer behavior post-recession, with customers now more comfortable shopping at discount stores. Jack's pricing strategy is compared to Tesco's, and the brand's future expansion plans are mentioned.

What is the primary strategy behind the launch of Jack's by Tesco?

• To offer a wider range of products

• To compete with luxury supermarkets

• To provide fewer products at lower prices

• To expand internationally

Which two supermarket chains are considering a merger that could surpass Tesco's market share?

• Morrisons and Waitrose

• ASDA and Sainsbury's

• Co-op and Iceland

• Aldi and Lidl

How have Aldi and Lidl influenced customer shopping habits post-recession?

• Customers prefer luxury items

• Customers avoid discount stores

• Customers are less price-sensitive

• Customers are more comfortable with discount shopping

What is a key feature of Jack's branding strategy?

• Linking closely with Tesco's brand

• Focusing on international products

• Emphasizing Britishness and local sourcing

• Offering premium-priced goods

How does the cost of a meal at Jack's compare to Tesco?

• It is slightly more expensive

• It is significantly more expensive

• It is slightly cheaper

• It is the same price