Orthodontists Skeptical About Removable, Clear Teeth Aligners

The video discusses the rise of clear aligners like Invisalign, which offer a modern alternative to traditional metal braces. Invisalign dominates the market but faces competition from companies like Smile Direct Club, which offer cheaper alternatives by cutting out the orthodontist. Despite losing patents, Invisalign has invested in competitors, indicating strategic adaptation. The clear aligner market is growing rapidly, especially among adults, while metal braces remain popular for children. The video concludes with insights into the future of dental technology and market dynamics.

What is one of the main advantages of using clear aligners like Invisalign over traditional braces?

• They are more expensive than traditional braces.

• They are permanently fixed to the teeth.

• They are more visible than metal braces.

• They are removable and less noticeable.

Which company holds the largest share in the global clear aligner market?

• Albany Med

• Align Technology

• Smile Direct Club

• Bloomberg

How does Smile Direct Club offer a more affordable alternative to Invisalign?

• By using cheaper materials

• By offering a subscription model

• By cutting out the doctor

• By reducing the treatment duration

What strategic move did the owner of Invisalign make in response to new market competition?

• They stopped producing clear aligners.

• They took a stake in a competitor.

• They acquired Smile Direct Club.

• They increased their prices.

What event allowed new startups to enter the clear aligner market?

• Invisalign's owner increased their market share.

• The loss of patents by Invisalign's owner.

• A rise in the cost of metal braces.

• A decrease in the popularity of clear aligners.