AmazonGo Looks to Cashierless Brick and Mortar Expansion

AmazonGo Looks to Cashierless Brick and Mortar Expansion

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Religious Studies, Other, Social Studies, Physics, Science

University

Hard

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The transcript discusses Amazon's strategy to expand its presence in the food market by offering quick service in its stores, targeting busy individuals on lunch breaks. It highlights Amazon's history of experimentation and adaptation, learning from past failures to refine its approach. The focus is on leveraging Amazon's strong brand to dominate the fast food market and enhance its retail strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's primary goal with their new store strategy?

To open more book stores

To sell bicycles

To offer quick food purchases

To expand their online presence

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon plan to capture the lunchtime market?

By offering discounts on books

By providing fast service for food purchases

By selling electronics at lower prices

By opening more online stores

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key aspect of Amazon's strategy in their physical stores?

Focusing on luxury goods

Expanding their clothing line

Offering a wide range of electronics

Providing a quick in-and-out experience

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's approach to learning from their business ventures?

Avoiding any risk of failure

Allowing failure to understand customer needs

Focusing only on successful products

Copying competitors' strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Amazon's brand recognition important in their new strategy?

It ensures customer trust in quick service

It helps them enter new markets easily

It allows them to charge higher prices

It reduces the need for advertising