What was a significant challenge Mattress Firm faced after being acquired by Steinhoff?
Why America's Largest Bed Store Is Filing for Bankruptcy

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Loss of high-end market due to ending a deal with Tempur Sealy
Over-reliance on a single brand
Lack of online presence
Increased competition from local stores
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Mattress Firm's strategy before being acquired by Steinhoff?
Reducing the number of stores
Focusing on a single brand
Becoming a nationwide retailer through acquisitions
Expanding internationally
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the market environment change with the rise of bed-in-a-box companies?
They captured the younger consumer market by offering online purchases
They opened numerous physical stores
They targeted older consumers
They focused on high-end luxury mattresses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might Mattress Firm struggle to succeed solely as an online retailer?
Inability to offer discounts
Limited product range
Lack of brand recognition
High cost of acquiring customers and managing returns
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy are bed-in-a-box companies using to improve their market position?
Offering lifetime warranties
Partnering with brick-and-mortar stores
Focusing solely on online sales
Reducing product prices significantly
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