Tim Leberecht: 3 ways to (usefully) lose control of your brand

The video discusses the changing dynamics in business, highlighting the volatility of reputations and the disconnect between management and employees. It explores the illusion of control in marketing, emphasizing the role of hyperconnectivity and transparency. The video provides examples of companies empowering customers and employees by giving them more control, such as Radiohead's pricing model and Patagonia's anti-consumerism stance. It also discusses the benefits of giving less control to create meaningful experiences. Finally, it emphasizes the importance of serendipity, humility, and openness in business.

What percentage of employees felt inspired by their firm according to the survey mentioned?

• 27%

• 4%

• 10%

• 50%

How did Radiohead innovate their album release strategy?

• By offering a free download

• By allowing buyers to choose the price

• By setting a fixed high price

• By releasing it only in physical stores

What unique currency did Anthon Berg use in their 'generous store'?

• Bitcoin

• Loyalty points

• Cash

• Good deeds

What was Microsoft's initial reaction to hackers modifying Kinect?

• They partnered with hackers

• They encouraged it

• They fought against it

• They ignored it

What is the main idea behind Nextpedition's travel service?

• Turning trips into a game with surprises

• Providing last-minute travel deals

• Offering budget travel options

• Offering luxury travel packages

How can companies make employees feel less pressed for time?

• By reducing their workload

• By offering more vacation days

• By increasing their salaries

• By involving them in altruistic tasks

What is the key takeaway about company behavior in the age of transparency?

• Staying true to their values is crucial

• Openness is not important

• Companies should hide their true selves

• Radical openness is the only solution