High tech, high end clothing company keeping jobs in America

Voormi, a company in Pagosa Springs, Colorado, aims to revolutionize the textile industry by using locally sourced materials and manufacturing in small micro-factories in rural areas. Founded by Dan English, Voormi focuses on a craft approach similar to the beer industry, emphasizing small batch production and quick turnarounds. The company provides jobs in rural communities, allowing residents to work locally. Employees like Joan Walker and Melinda Volger benefit from this model, contributing to design and production while also engaging with customers. Voormi targets a high-end market, offering unique products and aiming to make competition irrelevant. The company's success in maintaining its commitment to rural development while meeting demand remains to be seen.

What is the primary goal of Voormi's innovative approach in the textile industry?

• To compete directly with big brands

• To outsource production to large factories

• To create a new kind of fabric from local materials

• To focus solely on urban markets

How does Voormi aim to support rural communities?

• By establishing large factories in urban areas

• By providing multiple jobs throughout the year

• By offering full-time sewing jobs locally

• By outsourcing jobs to other countries

What unique opportunity does Voormi offer its employees like Melinda Volger?

• A chance to work in a large city

• A job in a completely different industry

• A role in a multinational corporation

• Involvement in the design process and a short commute

What is a key aspect of Voormi's business strategy?

• Competing on price with large brands

• Targeting a broad market like Walmart

• Focusing on a high-end niche market

• Mass-producing low-cost garments

What challenge does Voormi face as it grows?

• Maintaining its commitment to rural economic development

• Finding enough local materials

• Competing with low-cost Asian manufacturers

• Expanding into international markets