China's LVMH-Wannabe Ruyi to Slow Dealmaking

China's LVMH-Wannabe Ruyi to Slow Dealmaking

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by a luxury market company, which is adjusting its strategy due to trade concerns. The company is pausing its acquisition spree to focus on integrating existing brands and revamping underperforming ones. The CEO aims to emulate LVMH's successful multi-brand approach, which balances synergies with brand individuality.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the company's strategic shift in the luxury market?

Decline in consumer interest

Booming trade concerns

Technological advancements

Increased competition from new brands

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's plan for underperforming brands?

Discontinue them immediately

Revamp them over five years

Integrate them into a single brand

Sell them off to competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to handle its existing brands?

By reducing their market presence

By selling them to focus on new acquisitions

By integrating and improving them

By rebranding them under a new name

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key lesson the company wants to learn from LVMH?

How to reduce production costs

How to increase online sales

How to expand into new markets

How to develop synergies while maintaining brand individuality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a benefit of LVMH's multi-brand approach?

It focuses on a single market segment

It enables the development of synergies and niche markets

It helps in reducing the number of brands

It allows for uniform branding across all products